Archive for September 2018

What Marketing Plan for Your Local Business

It’s time to make sure you have an appropriate marketing plan to propel your local business listing to the road to success. This requires a clear vision of what an effective online marketing plan is. This plan should cover modern e-marketing trends for local businesses. What marketing plan for local businesses? The world of the Internet is constantly changing. There are changes in user behavior, search, search engine algorithms, etc. Therefore, it is important to keep up to date on these developments so that you can ensure that your marketing plan is in accordance with these novelties. Your online marketing plan must take full advantage of the potential of the Internet.

Why is the Internet important in marketing your local business?

People will pick you up on the internet and even want to buy your products from the moment they have discovered you in town or on an advertisement. Customers then become online customers on the internet.

Statistics reveal that over 95% of mobile internet users connect to search for local information, products and services. Therefore, it is important that your overall communications strategy incorporates an effective online marketing component. Your prospects, when they are looking for products and services related to your business, will look first on the internet.There are more than 10 million searches each month for products and services related to each type of local business worldwide.

Online marketing channels

Leverage the power of search engines to drive targeted traffic, leads and increase profitability.

  • Social Network – Engage new prospects with customer testimonials.
  • Online Directories – Register your site before users are actively searching for your products or services.
  • Lead Buying Services – Increases the volume of leads for your business.

What you should do

  • Update your website for conversions and SEO (Search Engine Optimization).
  • Make sure your website is Responsive Webdesign (adaptable on all media: pc, tablet, Smartphone)
  • Be more active with SEO
  • Create more content on your site
  • Create links (internal or external)
  • Optimize your site for Google Maps:
  • Set up your Google Business page
  • Quote articles about your activity on your Company page.
  • Get feedback from your past customers so they can write comments on your Google Map insert.
  • Be more active on social networks:
  • Conduct small social media contests to grow your followers and engage them.

Leverage e-mail marketing:

  • Build a database of e-mail addresses
  • Send a newsletter at least once a month.
  • Send a promotion by email from time to time.

Do not neglect the paid Marketing:

  • Set up and manage your own Google Adwords and Facebook CPC (Cost by Click) campaign.
  • Be present on paid online directories (yellow pages).
  • Take advantage of targeted prospect buying services.
  • Track and measure the results of your online marketing strategy (statistics).

This online marketing strategy will help you generate more leads, awareness and be more efficient and profitable.

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